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Table of Contents:

Grow Your Online Fitness Business

• Tools
• Social Media Growth Guide
• Weekly Content Calendar for Social Media
• Email Marketing </aside>

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What content should you post?

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11 examples for weekly content schedules:

Weekly Content Calendar for Social Media

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How-to videos, value videos

• Give valuable knowledge to your followers
• Must be educative but also fun and engaging. Make it worth bookmarking and sharing

Personal life videos

• Daily short stories about something you did (e.g. 10 seconds from your daily workout, you talking to the selfie camera in the car about something small that just happened to you, a 10 second short story about you training a client in the gym on a single exercise, your healthy lunch, you talking about your weekly goals or something you have or haven’t achieved today, behind the scenes video, posting a vote/poll about some question, etc).
• This doesn’t have to be time consuming for you to create, only a few minutes each day
• People buy from people they know, so build your personal brand and frequently post stories

Client results

• Before-after photos (faces can be masked if needed). Add a time frame and measurements (e.g. 2 side by side photos, title on top: “10 weeks”. Left picture title: “90 kg”. right picture title: “82kg”). Tool: Instagram “Layout” tool
• A screenshot of a text message / comment from a client being satisfied (share with their permission)
• Post 1 or 2 of these each week
• CTA (call to action): link to your online program, Facebook group, 1:1 online PT application form, etc.
• You can post the same client results again and again 1-2 months later if you don’t have that many testimonials or some of them get much higher engagement each time, your followers don’t care if you repeat your content

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Make sure to collect testimonials, referral quotes, and before-after photos from clients! As many as possible! Social proof is the strongest selling point

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• post your own before-after transformation. Maybe you were fat / lean some years back and now you are fit. If you have done it yourself, people will instantly trust you

Your own journey, struggles, achievements

• The more vulnerable you are, people will relate to you more and see the real person behind all this, and the more sales you will make. Talk about personal problems you faced and solved yourself, including your lowest times in your life. Eating issues, addiction issues, where you started from, etc.

Your proud moments

• pictures about your best form that people admire (e.g. your body, yoga pose, professional photos you may have of yourself, old vs new photos of yourself, quotes you live by, photo of some victory)

Viral reels

• sharable, saveable, loopable short videos that boost your reach from time to time
• may be time consuming to create, especially in the beginning
• if you find a good format that works, do it again and again for consistent high results. Find a format that’s easy to reproduce and you can create infinite new variations of
• Guide to creating viral reels

Co-op videos with other creators

• tag each-other to cross promote your content with other content creators and get new followers </aside>

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CTA (Call to Action)

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Always tell your followers what to do, otherwise they will not do it!!!!!

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Examples:

• Join My Facebook Group for Exclusive Tips!
• Sign Up for My Free 7-Day Challenge!
• Click ‘Learn More’ for Full Details!
• Follow if You’re Ready to Transform Your Fitness Journey!
• Save This Post for Later and Share with a Friend!
• Tap the Link in Bio for My Free Workout Guide!
• Comment Below with Your Biggest Fitness Challenge!
• Double-Tap if You Agree!
• Tag a Friend Who Needs to See This!
• Subscribe for More Workout Inspiration!
• DM Me for Personalized Training Plans!
• Hit the Follow Button for Daily Motivation!
• Swipe Up to Join the Program!
• Check Out My Latest Blog Post – Link in Bio!
• Watch My Stories for a Special Announcement!
• Comment Your Favorite Exercise Below!
• Try This and Let Me Know How It Works for You!
• Join My Email List for Exclusive Updates!
• Follow Along for More Fitness Tips!
• Leave a Comment and Let’s Connect!

Adding clear CTA-s will dramatically improve your conversion rate

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Initial set up

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