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Table of Contents:

Grow Your Online Fitness Business

• Tools
• Social Media Growth Guide
• Weekly Content Calendar for Social Media
• Email Marketing </aside>

Why build an email list?

An email list is better for sales than social media because you own the audience—unlike social platforms, which control visibility and algorithms. Emails give you direct access to subscribers’ inboxes, ensuring your messages are seen without being filtered out by changing algorithms. Plus, email marketing has a higher engagement and conversion rate, making it a more reliable way to nurture relationships and drive sales. Finally, you can personalize emails (include name, dynamic segmentation, etc.), making communication more targeted and effective than general social media posts.

Tools needed

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https://kit.com/

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Create an email list

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• 👉 Sign up to ConvertKit (free) and create an email list
• Create a landing page with a lead magnet (free downloadable PDF or other value to your audience) </aside>

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Grow your email list

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Lead Magnet

• Offer a free resource like a workout guide, meal plan, or challenge in exchange for email sign-ups.
• Create a landing page on ConvertKit (free) for your lead magnet with an email sign up form

Social Media CTA

• Promote your freebie or email newsletter on platforms like Instagram, YouTube, or Facebook with a direct link to sign up. </aside>